NeverBeACrimeScene by McCann

McCann creative team Ashley Glass and Francisco Valenzuela have created a photo campaign and an unexpected type of signage to get people to vote for gun reform this Nov 6.

They are taking an iconic warning sign that’s prevalent after every mass shooting, crime scene tape, and turning it into a call to action to vote for gun reform in the upcoming election. The tape is being used in a photo campaign, that’s being run by McCann producers Gabrielle Levy and Brian Collins, that consists of placing the tape at locations that represent the same locations where mass shootings have happened throughout the country like: schools, movie theaters, synagogues, nightclubs, offices and more. In front of these locations Americans once thought were safe, the yellow and black tape reads as “This Should Never Be A Crime Scene Vote 11.6”.

McCann Photographers Brett Berman, Aude Cuenod and Eric Pernini are also a part of the team helping to create content along with Jordan Berger who is helping with social.

In addition to the photo campaign, that also reminds people of the stories behind the country’s mass shootings, the team is sending the tape to people who want to canvass their own cities with it leading up to the election. They are also planning to place it around school polling stations. Move over political signs in the yard, this new signage is showing the world what our country will look like if we don’t vote - a continuous crime scene. And at the same time, reminding people to get in on Nov 6 to vote for gun reform.

Website: neverbeacrimescene.com/

Instagram: neverbeacrimescene

Twitter: @NeverCrimeScene