Mucinex: Spread Facts Not Fear by McCann

Agency: McCann
Client: Mucinex
Date: Mar 2020
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Misinformation about Covid-19 is spreading almost as fast as the virus itself. There are so many voices and opinions, it’s creating confusion and heightening anxiety. As a leading cold and flu brand, Mucinex believes in empowering consumers against sickness.

Mucinex just launched ‘Spread Facts, Not Fear’ to encourage safe habits and point people to the experts. Every execution will drive to covid-19facts.com – a helpful source of up-to-date information compiled from the WHO, Johns Hopkins and other international experts. Award-winning illustrator Noma Bar was commissioned by McCann New York and McCann Health NY to create a series of iconic images to accompany the simple message, with the hashtag #SpreadFactsNotFear

Award-winning illustrator Noma Bar was commissioned to create a series of iconic images to accompany the simple message. The campaign will live across social, print and out-of-home.

Credits

MCCANN

Tom Murphy, Chief Creative Officer, McCann New York

Maru Kopelowicz, EVP, Executive Creative Director, McCann New York

Lee Maicon, Chief Strategy Officer, McCann North America

Francisco Valenzuela Barrera, Associate Creative Director, McCann New York

Peter Sherer, Associate Creative Director, McCann New York

Deb Archambault, Executive Producer, McCann New York

Leo Tarkovsky, President, McCann Health New York

Zulay Tomasiello, Group Strategy Director, McCann Health New York

Elissa Aguirre, Strategy Director, McCann Health New York

Megan Brewer, Social Strategy Director, McCann Health New York

John Danbeck, SVP, Group Account Director, McCann Health New York

Claire Hogan, VP, Account Director, McCann Health New York

Katie Hildebrandt, Senior Account Executive, McCann Health New York

Madeline McCarty, Business Manager, McCann New York

Jessica Avery, Associate Director, Project Management, McCann New York

RB

Cynthia Chen, General Manager HRW

Claudine Patel, Marketing Director Upper Respiratory

Jessica Shearer, Associate Director, ICP Media and Investment

Adriana Madiedo, Brand Manager Digital Equity

Carolyn Nephew, Senior Manager, Digital Media Strategy and Data Driven Marketing

Illustration: Noma Bar

Represented By: Dutch Uncle

ZENITH MEDIA

Jenny Cifuentes, Associate Director, Strategy

Camille Versini, Director, Digital Investment

Lauren Seifert, VP, Strategy

Jessica Borer, Planner, Strategy

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