Mucinex: Spread Facts Not Fear by McCann
- Location:
Misinformation about Covid-19 is spreading almost as fast as the virus itself. There are so many voices and opinions, it’s creating confusion and heightening anxiety. As a leading cold and flu brand, Mucinex believes in empowering consumers against sickness.
Mucinex just launched ‘Spread Facts, Not Fear’ to encourage safe habits and point people to the experts. Every execution will drive to covid-19facts.com – a helpful source of up-to-date information compiled from the WHO, Johns Hopkins and other international experts. Award-winning illustrator Noma Bar was commissioned by McCann New York and McCann Health NY to create a series of iconic images to accompany the simple message, with the hashtag #SpreadFactsNotFear
Award-winning illustrator Noma Bar was commissioned to create a series of iconic images to accompany the simple message. The campaign will live across social, print and out-of-home.
Credits
MCCANN
Tom Murphy, Chief Creative Officer, McCann New York
Maru Kopelowicz, EVP, Executive Creative Director, McCann New York
Lee Maicon, Chief Strategy Officer, McCann North America
Francisco Valenzuela Barrera, Associate Creative Director, McCann New York
Peter Sherer, Associate Creative Director, McCann New York
Deb Archambault, Executive Producer, McCann New York
Leo Tarkovsky, President, McCann Health New York
Zulay Tomasiello, Group Strategy Director, McCann Health New York
Elissa Aguirre, Strategy Director, McCann Health New York
Megan Brewer, Social Strategy Director, McCann Health New York
John Danbeck, SVP, Group Account Director, McCann Health New York
Claire Hogan, VP, Account Director, McCann Health New York
Katie Hildebrandt, Senior Account Executive, McCann Health New York
Madeline McCarty, Business Manager, McCann New York
Jessica Avery, Associate Director, Project Management, McCann New York
RB
Cynthia Chen, General Manager HRW
Claudine Patel, Marketing Director Upper Respiratory
Jessica Shearer, Associate Director, ICP Media and Investment
Adriana Madiedo, Brand Manager Digital Equity
Carolyn Nephew, Senior Manager, Digital Media Strategy and Data Driven Marketing
Illustration: Noma Bar
Represented By: Dutch Uncle
ZENITH MEDIA
Jenny Cifuentes, Associate Director, Strategy
Camille Versini, Director, Digital Investment
Lauren Seifert, VP, Strategy
Jessica Borer, Planner, Strategy
