While the video call platform Zoom has been the brand of lockdown, Microsoft wants to shift the focus to the 44 million people that rely on its group chat software - Microsoft Teams.
To stress the vital role its platform plays in keeping people connected through the outbreak, Microsoft partnered with McCann to create a series of films that were created purely on Teams.
'The Power of Teams' follows the likes of St. Luke's Health, the London Metropolitan Police, Università di Bologna and L'Oreal, to show the various ways they are able to keep doing their job, using Microsoft Teams.
Kathleen Hall, corporate vice president of brand, advertising and research, said: "In these challenging times, the CTOs/CIOs of companies have become first responders. We are proud that Teams has enabled their businesses to continue running seamlessly."