University of Melbourne: Made Possible by McCann Melbourne

Date: Nov 2016
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From rice that could improve half the world’s diet to breakthroughs that could result in 1000 more babies being safely born over the next 12 months, Melbourne is changing the world. Made Possible by Melbourne is a free exhibition celebrating world-changing research by the University of Melbourne. Exhibits can be found on street corners, tram stops and throughout the CBD through November 2016.


Executive creative director: Matt Lawson

Creative team: Charles Baylis, Matt Lawson

Copywriter: Charles Baylis

Art director: Caity Moloney

Additional credits: Senior designer: Dave Budd

Group account director: Charlie McDevitt

Account director: Emma Van Den Berg

Account manager: Meg Andrews, Rob Patterson

Head of media: David Phillips

Digital director: Tony Prysten

Social director: Chris Baker

Senior Digital Producer: Joe Guario

Editor: Tom Manion

Digital designer: Guilherme Pocai De Almeida

Head of production: Victoria Connors

Media director: Jane Walshe

Account director: Emma Black

Digital account director: Sam Enshaw

Production company: Airbag

Director: Travis Hogg

Managing partner: Adrian Bosich

Producer: Martin Box

Line producer: Nick Venn

Production designer: Jackson Dickie

Concept artist: Xavier Irvine

Model - Maker: Nick Pledge

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