Following hot on the heels of its award winning ‘Emotional Trailer’ campaign, McCann Melbourne has launched the campaign for this year's Melbourne International Film Festival campaign.
'Films that stay with you' is a recreation of a fan’s memories of a film he watched at the festival 16 years ago, 'Audition' by Takashi Miike.
The remake of fan and MIFF member Keith Gove was assisted by director Stephen McCallum and production company Airbag, which also worked with McCann Melbourne on the campaign last year.
Campaign – McCann Melbourne
Managing Director: Adrian Mills
Chief Creative Officer: Patrick Baron
Executive Creative Director: Matthew Lawson
Director: Stephen McCallum