MasterCard: Smart Way to Pay by McCann
- Location:
McCann Worldgroup, Carat Media and Weber Shandwick to launch a nationwide integrated campaign in a bid to grow its share of the exploding e-comerce payments market. Starring two of Indonesia’s most popular youth icons, Prilly Latuconsina and Raditya Dika, the campaign positions Mastercard cards as the “Smart Way to Pay” spotlighting the benefits of convenience and safety that accompany the use of debit and credit cards for online payments.
McCann Worldgroup’s idea of situating the campaign in a fictional horror movie shoot was inspired by Indonesians’ love for horror, one of the most popular movie genres.
Credits
Group Creative Director: EIRMA WEBSTER
Group Creative Director: ANGIE FEATHERSTONE
Creative Director: MOHAMAD KHADAFI
Senior Art Director: JERRY LI
Junior Art Director: CHRISTIE SUSANTO
Senior Copywriter: ASHOK NARANDRAN
Junior Copywriter: NG PEILING
Regional Planning Director: JUDD LABARTHE
Planning Director: MANASI TRIVEDI
Regional Business Director: CHRIS GALEA
Regional Group Account Director: ELISA TSANG
Senior Account Manager: HO JIE WEI
Account Executive NADHIRA SALEH
Regional Digital Director: FELIPE OLIVIERO
Social Media Manager: SHRUTI GATTANI
Associate Channel Manager: ALICIA KOSASIH
Executive Producer: MELLY DAMAYANTI DI & Print Production Manager: DARREN SOONG
Studio Manager: IVY YAP
Director: EUGENE PANJI
Production House: 25 FRAMES BTS Production House: HIGHANGLE PRODUCTIONS Audio House: FUSE AVENTURES IN AUDIO
Media Agency: CARAT APAC PR Agency: WEBER SHANDWICK
Latest Projects
Explore all