Matalan: Real Life Ready by McCann Manchester
- Location:
Matalan unveiled its new brand positioning, 'Real Life Ready', with the showcase of its new TVC on ITV during primetime.
The 60-second ad shows a colourful mix of scenarios, from a Mum stepping out in style on the school run, owning it at work while spinning a thousand plates, to a couple getting ready for a date night.
The value fashion and homeware retailer’s new creative direction has been created by McCann Manchester and marks a step change for the business. It celebrates bringing a sense of style to the everyday and is the biggest rebrand in its 35 year history.
'Real Life Ready' is a fully integrated and multifaceted brand strategy and will be launched internally and externally across the business running across press, digital, cinema, social, owned channels and in-store POS. The new TV strategy will run across 2020.
Credits
Agency: McCann Manchester
Exec Creative Director: Dave Price
Creative Partner: Carol Naylor
Senior Creative Team: Adam Richardson, Becci Nadin and Sarah Musker
Senior TV Producer: Milly Bennett
Account Director: Rebecca Ziantoni
Production Company: Merman
Director: Zak Emerson
Executive Producer: Siobhan Murphy
Producer: Ray Leaky
Production Manager: Sam Linzell
DOP: Luke Jacobs
Editing Company: Ten Three
Editor: Ellie Johnson
Post Production: Jam VFX
Head of Production: Evren Olgun
Flame: Pete Young