The Drum Awards for Marketing - Extended Entry Deadline

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Client: Wimbledon
Date: Jun 2021
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With two weeks to go to the start of The Championships, the AELTC is working with the government and public health authorities on the final scenario for this year's event. These discussions are taking place in light of the potential delay to Step 4 in the government roadmap, and we understand the Prime Minister may address this in an announcement today.

In the meantime, the AELTC is proud to put fans at the heart of this year’s Wimbledon tournament through the launch of ‘It’s a Wimbledon Thing’, our new campaign for The Championships 2021.

The aim of the campaign, which launches today, is to celebrate the uniqueness of Wimbledon fandom - a passion that goes beyond tennis. No matter where they are around the world, Wimbledon fans take the traditions for which our tournament is known and loved, and make them their own. This campaign is a tribute to them.

The campaign trailer, created by McCann London and directed by duo 'US from Academy', threads together a narrative of fandom in a high tempo film, beginning with one of those unmistakable British scenes - barbequing in the rain, Pimm's in hand. The film builds to show a US-based fan proudly putting the finishing touches to her Wimbledon Bake-Off, while another turns her local wall into Centre Court as she powers down a record-breaking serve. As the film moves on, fans in Tokyo, Thailand, New York, London and beyond continue the theme, sharing their 'Wimbledon Thing' as they engage in the on-court action.