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LGBT+ activist Peter Tatchell is urging governments and blood services worldwide to allow gay men to donate blood as part of the 'Screen the blood, not the sexuality' campaign.

The campaign created by McCann London features a satirical video where a security guard positioned infront of the Blood Donation Center is trying to screen men trying to enter the Center with his 'Gaydr', a pseudo “gay detector” device.The spoof Gaydr scan informed them that they were actually gay and not allowed to donate blood.

As part of both McCann London’s and The Peter Tatchell Foundation’s effort to curb the discriminatory blood donor restrictions on sexually active gay and bisexual men , a series of Gaydr devices will be sent to influencers and key figures.