The Drum Awards for Marketing - Extended Deadline

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The All England Club, Wimbledon, is launching a series of content films created by McCann London to bring to life its 'In Pursuit of Greatness' campaign, focusing on what make the tournament so unique.

The global brand campaign communicates the special characteristics of The Championships to audiences around the world. The two new content films, 'Under The Skin', which focuses on the unique way that Wimbledon collects and uses data, and '140 Years', which focuses on the history of Wimbledon’s all-white clothing rule. The films will run across TV and social media globally.

Credits

Client - AELTC

Head of Marketing & Commercial – James Ralley

Brand Manager – Harry Kerr

Agency - McCann

Co-presidents and CCOs – Rob Doubal & Laurence Thomson

Creative Directors – Alexei Berwitz & Rob Webster

Creatives – Jess Mallet & Lottie Sole

Managing Partner – Kate Modeland & James Latham

Account Director – Tommy Smith

Senior Account Manager – Christos Cardovillis

Planner – Emily Ellis

Project Manager – Amy Murphy

Head of Integrated Production – Sergio Lopez

Executive Producer – Clare Sullivan

Business Affairs Executive Producer – Nicholas Mugridge

Producer – Angelica Polonczyk

Film: Under The Skin

Production Company – Friends Electric

Director – No Ghost; Lawrence Bennett, Kye Dorricott, Tom Flavelle, Luke Gibbard and Jack Straw

Executive Producer - Alex Webster

Producer – Orlaith Turner

Production Assistant - Maryam Anibaba

Motion Capture - Dave Fiala and Simon Legrand

Film: 140 Years:

Production Company – Friends Electric

Director – Lucas Zanotto

Editor/ Post Production Supervisor – James Littlemore

Executive Producer - Alex Webster

Producer – Lisa Hill & Doireann de Buitléar

Production Assistant - Maryam Anibaba

Sound Studio - Craft London

Sound design – Adam Smyth