The All England Club and Wimbeldon: advert-body-1 by McCann London
- Location:
The All England Club, Wimbledon, is launching a series of content films created by McCann London to bring to life its 'In Pursuit of Greatness' campaign, focusing on what make the tournament so unique.
The global brand campaign communicates the special characteristics of The Championships to audiences around the world. The two new content films, 'Under The Skin', which focuses on the unique way that Wimbledon collects and uses data, and '140 Years', which focuses on the history of Wimbledon’s all-white clothing rule. The films will run across TV and social media globally.
Credits
Client - AELTC
Head of Marketing & Commercial – James Ralley
Brand Manager – Harry Kerr
Agency - McCann
Co-presidents and CCOs – Rob Doubal & Laurence Thomson
Creative Directors – Alexei Berwitz & Rob Webster
Creatives – Jess Mallet & Lottie Sole
Managing Partner – Kate Modeland & James Latham
Account Director – Tommy Smith
Senior Account Manager – Christos Cardovillis
Planner – Emily Ellis
Project Manager – Amy Murphy
Head of Integrated Production – Sergio Lopez
Executive Producer – Clare Sullivan
Business Affairs Executive Producer – Nicholas Mugridge
Producer – Angelica Polonczyk
Film: Under The Skin
Production Company – Friends Electric
Director – No Ghost; Lawrence Bennett, Kye Dorricott, Tom Flavelle, Luke Gibbard and Jack Straw
Executive Producer - Alex Webster
Producer – Orlaith Turner
Production Assistant - Maryam Anibaba
Motion Capture - Dave Fiala and Simon Legrand
Film: 140 Years:
Production Company – Friends Electric
Director – Lucas Zanotto
Editor/ Post Production Supervisor – James Littlemore
Executive Producer - Alex Webster
Producer – Lisa Hill & Doireann de Buitléar
Production Assistant - Maryam Anibaba
Sound Studio - Craft London
Sound design – Adam Smyth