Subway: NFL TV Idents by McCann London

Agency: McCann London
Client: Subway
Date: Sep 2017
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In celebration of Subway's role as the lead sponsor for the NFL London Games for the next three years, McCann London was tasked with creating four colourful stop-motion TV idents, which will be aired on Sky Sports and at cinemas across the UK and Ireland.

All four 15-second TV idents, shot by Picture Smith, marry the relationship between Subway and the NFL in clever, eye-catching ways. All spots are instantly recognisable from their imagery of the NFL football and six-inch Subs, or salad bowl.

The new campaign will launch on on Sky Sports and will roll out in cinemas in the UK and Ireland from 15 September until 9 November.


Sacha Clark - Marketing Director for Subway UK and Ireland

Head of Integrated Production

Sergio Lopez

Executive Producer

Sophie Chapman-Andrews

Senior Producer

Michelle Prinsloo

Business Affairs Executive Producer

Nicholas Mugridge

Danielle Gilbert

Co-Presidents and CCOs

Rob Doubal and Laurence Thomson

Creative Directors

Alexei Berwitz

Rob Webster


Jade Sheppard

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