Shredded Wheat: Shredding It by McCann London

Date: Aug 2016
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Shredded Wheat has launched a new push explaining how, on a breakfast of 100 & wholegrain wheat, you’ll not only do life you’ll ‘shred’ it.


Executive Creative Director: Robert Doubal, Lawrence Thompson

Creative Director: Matt Crabtree, Simon Hepton

Additional Credits: Planning Partner: Nathaniel Hill

Planner: James Appleby

Managing Partner: Daniel Taylor

Account Director: Laura Weightman

Account Manager: Lauren Benezra

Account Executive: Georgina O’Neill

Production Manager: Sarah Bruce

Head of Integrated Production: Sergio Lopez

Producer: Clare Sullivan

Executive Producer: Sophie Chapman Andrews

Production Agency: Craft

Producer: Clare Sullivan

Media Agency: Zenith

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