MasterCard: Ellie Goulding Priceless Surprise by McCann London
Brit Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army.
Ellie Goulding’s surprise was a part of MasterCard’s Priceless Surprises campaign, created by McCann London, and celebrating the 2016 BRIT Awards. Goulding joins other global artists, including Mark Ronson, in an ongoing series of surprises and gigs, helping MasterCard cardholders share their love of music.
Best friends Martha and Lucy, 20-year-old King’s College students, believed they were recording their cover of Goulding’s new track Army for a documentary about music superfans.
During their recording, a curtain lifted on their recording booth to reveal they were actually on stage, performing in front of a live audience. The biggest surprise was yet to come, when Ellie Goulding herself stepped out on stage to perform the track alongside them.
Chief Creative Officer: Rob Doubal, Laurence Thomson
Creative Director: Matt Crabtree, Simon Hepton
Creative: Matt Crabtree, Simon Hepton, Jean-Laurent Py
Additional Credits: Managing Partner: Tom Bedwell
Business Lead: Oliver Morgan
Account Manager: Lauren Benzra
Planning Partner: Karen Crum
Project Director: Metz Fasano
Production Company: Craft London
Director: Blake Claridge
Head of Production: Sergio Lopez
Senior Producer: Zara Balfour
Line Producer: Ben Greenacre
DOP: Berndt Wiese
Sound Recordists: Kieron Wolfson, Andy Gleed
Editor: Max Downey, Phil Conway at Craft
Sound Mix: Tim Sutton at Craft