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MasterCard: Ellie Goulding Priceless Surprise by McCann London

Client: MasterCard
Date: Feb 2016
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Brit Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army.

Ellie Goulding’s surprise was a part of MasterCard’s Priceless Surprises campaign, created by McCann London, and celebrating the 2016 BRIT Awards. Goulding joins other global artists, including Mark Ronson, in an ongoing series of surprises and gigs, helping MasterCard cardholders share their love of music.

Best friends Martha and Lucy, 20-year-old King’s College students, believed they were recording their cover of Goulding’s new track Army for a documentary about music superfans.

During their recording, a curtain lifted on their recording booth to reveal they were actually on stage, performing in front of a live audience. The biggest surprise was yet to come, when Ellie Goulding herself stepped out on stage to perform the track alongside them.


Chief Creative Officer: Rob Doubal, Laurence Thomson

Creative Director: Matt Crabtree, Simon Hepton

Creative: Matt Crabtree, Simon Hepton, Jean-Laurent Py

Additional Credits: Managing Partner: Tom Bedwell

Business Lead: Oliver Morgan

Account Manager: Lauren Benzra

Planning Partner: Karen Crum

Project Director: Metz Fasano

Production Company: Craft London

Director: Blake Claridge

Head of Production: Sergio Lopez

Senior Producer: Zara Balfour

Line Producer: Ben Greenacre

DOP: Berndt Wiese

Sound Recordists: Kieron Wolfson, Andy Gleed

Editor: Max Downey, Phil Conway at Craft

Sound Mix: Tim Sutton at Craft

Grade: Framestore

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