Manchester United and Chivas Brothers: advert-body-1 by McCann London

Following the announcement of the partnership with Manchester United, Chivas, the original luxury blended Scotch whisky, has announced its new cutting-edge global creative campaign – 'Success is a Blend'. The campaign celebrates the belief instilled by founding brothers James and John Chivas, that blended is better, in life and in Scotch.

Through the 'Success is a Blend' campaign, Chivas looks to demonstrate that, like their whisky, people’s own unique blend is what makes us who they are, and when we collaborate with others we can achieve the greatest success.

The campaign will be rolling out globally from October in over 45 markets.