L’Oreal Paris UK: #YoursTruly by McCann London

Date: Sep 2016
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The True Match #YoursTruly campaign, created by McCann London, features 23 of the UK’s most influential and inspirational ambassadors for diversity, each representing a different shade in the foundation range. The list of influencers ranges from model and campaigner Katie Piper, who believes that scars do not limit a person's sense of well-being, to enigmatic fitness guru AJ Odudu, who has expressed her frustration that as a young woman there was no make-up that matched her skin tone. The campaign also includes L’Oréal Paris's longstanding spokeswoman Cheryl Fernandez-Versini also features in the campaign.

The ambassadors share their stories about finding the perfect shade and how that can allow you to truly express your identity with confidence. The campaign, which breaks on 28 August, runs across TV, cinema and social media platforms, with a dedicated online hub hosting bespoke content.


Creative Director: Robert Brown

Creative Lead: Regan Warner

Additional Credits: Managing Partner: Lisa Conway

Business Lead: Alison Webber

Account Director: Shelley Bowcher

Account Manager: Leyla Tezcan

Account Executive: Emma Reitman

Project Director: Louise Hawthornthwaite

Planning Partner: David Frymann

Junior Planner: Emily Ellis

Production Company: Storner

Director: Fabien Constant

Photographer: Flavien Prioreau

DOP: Arnaud Carney

Offline Editor: Maxime Gillier

Executive Producer: Pierre Garnier

SFX Post Production: Digital Conspiracy

Post Production: Tag

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