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L’Oreal Paris UK: Gold not old by McCann London

Date: Feb 2016
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L’Oréal Paris (UK) has released a campaign by McCann London to launch new Age Perfect Golden Age, showing Oscar-winning actress and British icon Helen Mirren continuing to challenge and defy attitudes towards older women.

In the TV ad, Helen Mirren hails the beginning of a new ‘Golden Age’ and uses the words “Gold, not old” to highlight the fact that women who have acquired age, wisdom and experience should be valued and cherished. The ad ends with Helen Mirren stating: “We’ve still got it. And we’re still worth it.”


Creative Director: Rob Brown

Art Director: Andy Tannoc

Copywriter: Rob Brown

Additional Credits: Project Manager: Louise HawthornthwaiteManaging Partner: Lisa Conway

Account Director: Shelley Bowcher

Account Manager: Eloise Edington

Planner: David Frymann

Director: Peter Lindbergh

Production Company: Why Us

Producer: Sylvie Roselier

Post Production: Saint Louis

Media Planning: Maxus