L’Oreal Paris UK: advert-body-1 by McCann London
- Location:
L’Oréal Paris (UK) has released a campaign by McCann London to launch new Age Perfect Golden Age, showing Oscar-winning actress and British icon Helen Mirren continuing to challenge and defy attitudes towards older women.
In the TV ad, Helen Mirren hails the beginning of a new ‘Golden Age’ and uses the words “Gold, not old” to highlight the fact that women who have acquired age, wisdom and experience should be valued and cherished. The ad ends with Helen Mirren stating: “We’ve still got it. And we’re still worth it.”
Credits
Creative Director: Rob Brown
Art Director: Andy Tannoc
Copywriter: Rob Brown
Additional Credits: Project Manager: Louise HawthornthwaiteManaging Partner: Lisa Conway
Account Director: Shelley Bowcher
Account Manager: Eloise Edington
Planner: David Frymann
Director: Peter Lindbergh
Production Company: Why Us
Producer: Sylvie Roselier
Post Production: Saint Louis
Media Planning: Maxus