Just Eat's has kicked off its first-ever BT Sport sponsorship with a series of idents that replace football commentary for random musings about takeaway food.
Bad lip reading is a YouTube sensation where clips are intentionally poorly lip-read for comedic effect. Jumping on the hype, McCann London has created six idents that will be rotated throughout the Premier League season and the Europa League on BT Sport.
Hacking BT football moments and footage, instead of hearing commentators expertly analyse football, the pundits are dubbed over to talk about delicious takeaways.
Through clever lipsyncs, the idents dig into the trivial nature of choosing, ordering and sharing takeaways. In one scene, a commentator seemingly proclaims "I've said it before, I'll say it again - I do not share my nuggets." In another one asks "can I have a kebab" then giggles gleefully as his co-presenter appears to add it to the order.
Launching this weekend, the idents will run on broadcast and online across the entire football season.
Advertiser: Just Eat
Stuart Eaton – Global Head of Brand
Matt Bushby – UK Marketing Director
Fiona Bateman – Head of Campaign Communications
Rosa Orchard – Senior Marketing Executive
Phil Dudman - Global lead copywriter
Creative Agency: McCann London
Alexei Berwitz & Rob Webster – Creative Directors
Erik Uvhagen – Senior Creative
Tommy Smith - Business Director
Emma Reitman - Senior Account Manager
Joely Buxton-Smith – Account Manager
Elisa Chami-Castaldi – Planing Director
Ipek Erel – Junior Planner
Chloe Lockett – Project Manager
Jade Sheppard – Creative Director
Robert Doubal & Laurence Thomson- Co Presidents, Chief Creative Officers
Production: Craft London
Amos Usiskin - Executive Producer
Isaac Crutchley – Editor
Giuseppe Hall & Will Frances – Audio Engineers
Post Production: Envy
Greg White – EP/MD
Saskia Delius – Post Producer
Richard Martin & Marcin Pawlik – Audio Engineers
Martin Waller – Senior VFX Supervisor