Just Eat: 'Get Stuck In' Love Island sponsorship by McCann London
- Location:
Just Eat is introducing a surprise islander to Love Island life to kick off its first official sponsorship of the hit show.
A new multi-channel platform created by McCann London, “Get Stuck In,” will see Derek, the Just Eat delivery driver, arrive onto the nation’s television screens as the hero of a new campaign that captures all the action of island life.
Launching on social this weekend with Derek’s very own VT, Derek will then enter the villa via a suite of idents on Sunday 12 January, corresponding with the launch of the first-ever Love Island winter series. The unexpected islander gets stuck in to all the familiar antics of the show: making slow motion entrances, competing in challenges and, like all the other lads, trying his luck with the ladies.
The idents, narrated by Love Island voiceover, Iain Stirling, will run on TV and on-demand services across ‘Love Island’, ‘Aftersun’ and ‘Unseen Bits’. They form part of a through the line campaign comprising social activity developed by Byte London, PR by Taylor Herring and experiential by Mission, alongside activation of Just Eat’s 35,700 restaurant partners. Just Eat will also feature in the popular ‘Love Island: The Morning After’ podcast.
Credits
Advertiser: Just Eat
Matt Bushby – UK Marketing Director
Victoria Gold – UK Head of Marketing Communications
Bex Watson – Marketing Project Manager
Rosa Orchard – Senior Marketing Executive
Creative Agency: McCann London
Alexei Berwitz & Rob Webster – Creative Directors
Will Cottam & James Crosby – Senior Creatives
Tommy Smith – Business Director
Emma Reitman – Senior Account Manager
Joely Buxton-Smith – Account Manager
Rebecca Arnold – Strategy Director
Ipek Erel – Junior Planner
Chloe Lockett – Senior Project Manager
Dan Howarth – Head of Design
Lisa Carrana - Deputy Head of Art
Jade Sheppard – Creative Director
Robert Doubal & Laurence Thomson – Chief Creative Officers, McCann UK, and Co-Presidents, McCann London
Craft
Executive Producer – Amos Usiskin
Producer – Jacob Gardner
Head of Integrated Production – Sophie Chapman-Andrews
Chief Production Officer – Sergio Lopez
Account Managers – Vanessa Mokrab, Alix Huys
Sound – Will Francis and Giselle Hall
Offline Edit – Isaac Crutchley, Alastair Graham, Emma Swinton
FurLined
Director – Brian Aldrich
Producer – Barty Dearden
EP/MD – Olly Chapman
Production Manager – Alexandra Michaels
DoP – Stephen Keith-Roach
1st AD – Matt Clyde
Offline Editor – Mark Edinoff @ Work
Big Picture Company
Producer –Nicola Corte
Production Manager – Marcia Manning
Envy
Producer – Peter Burch
MD – Greg White
Colourist – Jax Harney
Flame Op – Martin Waller
