Just Eat: Did Somebody Say Just Eat? by McCann London

Client: Just Eat
Date: May 2020
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Just Eat’s jingle has been given the Snoop Dogg treatment, as the delivery service continues its pivot away from a focus on convenience, to an emphasis on delivering joy.

Billed as ‘this year’s biggest collaboration,’ the spot sees the famous rapper working hard on jazzing up Just Eat’s latest jingle - doggystyle.

“It was a great track, it had its run, it did a great job… but it needed to upgrade,” a regally dressed Snoop Dogg coolly tells the camera. ”That’s why they brought me in, you know. To put some spice on it.”

Created by its creative agency, McCann London, with social strategy and creative managed by Byte London, the global campaign is devised to reiterate Just Eat's brand message - that it isn't a traditional weekend takeaway treat, but for all food delivery occasions.

The global campaign will launch in seven markets and run from May, for a year in every territory, across TV, out-of-home (OOH), digital OOH, social and radio.

Credits

Advertiser: Just Eat:

Chief Marketing Officer: Susan O’Brien

Global Head of Brand: Stuart Eaton

Global Head of Design: Colin Chan

Global Content Manager: Niall Barrow

Global Lead Copywriter: Phil Dudman

Creative Agency: McCann London

Chief Creative Officer: Laurence Thomson & Rob Doubal

Chief Strategy Officer: Theo Izzard-Brown

Creative Directors: Rob Webster & Alexei Berwitz

Senior Creatives: James Crosby & William Cottam

Managing Partner: Tommy Smith

Account Manager: Joely Buxton-Smith

Senior Project Manager: Chloe Lockett

Planning Partner: Jonathon Brown

Senior Planner: Emily Ellis

Junior Planner: Ipek Erel

Lisa Carrana: Head of Design

Mark Fraser: Senior Designer

Vicky Kowchoski: Senior Designer

Production: Craft London

Chief Production Officer: Sergio Lopez

Head of Integrated Production: Sophie Chapman-Andrews

Executive Producer: Amos Usiskin

Senior Producer: Gabrielle Flanagan

Producer: Jacob Gardner

Senior Client Manager: Vanessa Mokrab

Implementation Manager: Marta Lopez

Business Affairs Lead: Molly Strasser

Music Supervisor: Chris Graves

Audio Mixer: Giselle Hall

Editor: Douglas Flockhart

Animation/VFX: Kasia Nalewajka

Marketing Technology Agency: BYTE London

Creative Director: Louis Persent

Lead Creative Planner: George Wheeler

Senior Lead Art Director and Designer: Oded Shein

Account Planner: Alex Duns

Production: Riff Raff Films

Director: Francois Rousselet

Executive Producer: Matthew Fone

Executive Producer: Natalie Arnett

Producer: Cathy Hood

Producer USA: Jay Wintringer

Production Supervisor: Ben Oswald

Assit Production Supervisor: Joey Mendez

Assistant Director: Francois Caillaud

Casting: Sonnenberg Casting

DOP: Xiaolong "X” Liu

Production Designer: Jeffrey Higinbotham

Art Director: Mike Martella

Art Coordinator: Laura DeRosa

Prop master: Sebastian Ize

Costume designer (Snoop): Talia Coles

Costume designer (Talent): Liz Botes

Choreographer: Fatima Robinson

Editor: Amanda James at Final Cut

Post Production: MPC

VFX Lead: Alex Lovejoy

Post Producer: Ryan Hancocks

Telecine OP: Jean-Clement Soret

Music: String & Tins

Production Manager: Eimear Gorey

Sound Designer & Composer: Adam Smyth

Stills

Producer: Julie Hughes

Photographer: James Dimmock

Hero Casting

Talent Republic

Media Agency: UM

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