The Drum Awards Festival - Extended Deadline

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Client: Batchelors
Date: Mar 2016
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McCann London is bringing Joey Essex to the masses as the face of Batchelor's new campaign for Cup a Soup’s new Deliciously Thick range.

The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the garment on but leaving it undone Joey then proceeds to seductively make and drink a Deliciously Thick Cup a Soup.

Joey smiles at the camera and holds his mug, but falters slightly as the campaign's messaging appears on the screen and a voiceover reads: “Incredibly tasty. Phenomenally thick”.


Chief Creative Officer: Laurence Thomson, Rob Doubal

Creative Lead: Imogen Jones, James Rooke

Additional Credits: Head of Integrated Production: Sergio Lopez

Executive Producer: Tom McLoughlin

Agency Producer: Emma Peter

Client Services Director: Julie McNiff

Business Lead: Georgie Rechner

Account Director: Kate Douglas

Director: Caswell Coggins

Director of Photography: Richard Mott

Production Company: Another Film Company

Production Company Producer: George Saunders

Music Composer: Daniel Peppe, Jon Collyer

Sound: Tim Sutton at Craft

Grade: Simone Grattarola at Time Based Arts

Senior Editor/Post Production Supervisor: Paul Jenkinson at Craft

Media Agency: Carat