McCann London is bringing Joey Essex to the masses as the face of Batchelor's new campaign for Cup a Soup’s new Deliciously Thick range.
The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the garment on but leaving it undone Joey then proceeds to seductively make and drink a Deliciously Thick Cup a Soup.
Joey smiles at the camera and holds his mug, but falters slightly as the campaign's messaging appears on the screen and a voiceover reads: “Incredibly tasty. Phenomenally thick”.
Chief Creative Officer: Laurence Thomson, Rob Doubal
Creative Lead: Imogen Jones, James Rooke
Additional Credits: Head of Integrated Production: Sergio Lopez
Executive Producer: Tom McLoughlin
Agency Producer: Emma Peter
Client Services Director: Julie McNiff
Business Lead: Georgie Rechner
Account Director: Kate Douglas
Director: Caswell Coggins
Director of Photography: Richard Mott
Production Company: Another Film Company
Production Company Producer: George Saunders
Music Composer: Daniel Peppe, Jon Collyer
Sound: Tim Sutton at Craft
Grade: Simone Grattarola at Time Based Arts
Senior Editor/Post Production Supervisor: Paul Jenkinson at Craft
Media Agency: Carat