Ambrosia, is determined to brighten people’s days with a new advertising campaign that will hit TV screens at the end of this week. The first part of the £3.2m campaign - “A Taste of Happy”, which was created by McCann London - will feature an iconic soundtrack, with the focus firmly on its latest addition to the range - premium ambient custard, Ambrosia Deluxe.
The first instalment of the campaign features a cover by the Hackney Colliery Band of the classic 80s hit, “Give it up” by KC and the Sunshine Band, bringing back the catchy tune. The 30-second spot sees the band play happiness into every pot of Ambrosia Deluxe, then when opened at home by the family – it unleashes ‘the happy’, brightening their day and bringing back the catchy tune.
Creative Team: Jess Mallett, Olly Wood
Additional Credits: Managing Partner: Julie McNiff
Business Director: Georgie Rechner
Account Manager: Christos Cardovillis
Senior Planner: David Frymann
Executive Producer: Tom McLoughlin
Agency Producer: Emma Peter
Project Manager: Jon Marshall
Director: Ben Whitehouse
Production Company Producer & Company: Andy Eaton – Agile Films
Post Production Company: UPP