Adidas: 3 Bar Superstar by McCann London

Client: Adidas
Date: Feb 2020
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Adidas Originals and JD Sports has collaborated with music artist Kano for ‘3 Bar Superstar’, a campaign devised by McCann London to help find undiscovered talent.

Kano has given his latest track ‘Pan Fried’, removing 3 bars from the track and inviting the JD audience to drop their own 3 bars in its place. Submissions are supported by AI-enabled posters and videos to give the applicant a taster of the full rockstar experience.

This campaign is part of adidas Originals’ celebration of 50 years of the iconic Superstar – a shoe which has transcended time and culture worldwide – and follows adidas’ Originals’ global message ‘Change is a Team Sport’ launched in February this year.

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