McCann has enlisted the man famous for being “six degrees of separation” from everyone in America – actor Kevin Bacon – to encourage people to shelter in place. “#IStayHomeFor’ asks people to post an image or video to their social channels of themselves at home holding up the name of a person they want to keep safe. Bacon named his wife, Kyra Sedgwick.
McCann and IPG ask everyone to join in an tell the world who they are staying home for on their social channels and tag six friends to participate. Elton John has already accepted Bacon’s challenge, tagging Ed Sheeran, Taron Edgerton, Sam Smith and others to participate.