The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Sep 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
2 votes

McCann Health India rolled out a disruptive real client prolem campaign to spread awareness about mental health conditions like depression, dementia or Alzheimer’s among Mumbai citizens for the launch HealthCare atHome (HCAH.

The campaign titled 'The Alzheimer’s Local’ made confusing announcements in the Mumbai Local Trains also referred to as the 'lifeline of Mumbai' to enlighten people about mental health conditions.

Credits

Client

Manas Jaiswal - Director – Marketing

McCann Health

Prateek Bhardwaj - National Creative Director Alok Saini - Creative Director Nihar Kanungo - Art Director

Palak Mehrotra - Copyrighter Dr. Harshit Jain – Senior Vice President & Country Head Daleep Manhas - General Manager Manisha Das - Account Director Shashank Srivastava – Account Executive