IKEA: I Stay Home by McCann

Agency: McCann
Client: IKEA
Date: Mar 2020
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The home has always been our refuge, and now, it’s the best way to protect ourselves and others from this unprecedented situation. That’s why Ikea Spain wants to pay tribute to our homes — the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways we are enjoying our downtime and our work, and using it to spark imagination

The new campaign in partnership with McCann Spain, '#YoMeQuedoEnCasa (I Stay Home) 'was created in the spirit of celebrating our homes. The film encourages people to see their homes from a new perspective, and challenges them to view it as a place where new experiences can be enjoyed together.

Credits

AGENCY: McCANN MADRID

CREATIVE CONCEPT & IDEA: MCCANN MADRID

CLIENT TEAM:

LAURA DURÁN

RAFAEL JIMÉNEZ

CATARINA BASTOS

PABLO SÁNCHEZ

ANA ORDOÑEZ

MAR AMADOR.

AGENCY TEAM:

CREATIVE TEAM

MÓNICA MORO

RAQUEL MARTÍNEZ

FERNANDO CEREZO

TERESA MESONERO

ALEJANDRA DE LUIS

ACCOUNT TEAM

JAVIER PASCUAL ELENA RODRÍGUEZ

SONSOLES SAN JOSÉ

CLAUDIA SOLANO

ALEJANDRA SIERRA

PLANNER

JUAN MANUEL RAMIREZ

PRODUCTION TEAM

PALOMA ADRIEN

PAULA GARCIA

VANESSA PIZARRO

ELISA CHIA

PRODUCTION

FOOTAGE: DEVELOPED BY IKEA GLOBAL

POSTPRODUCTION: CRAFT MADRID

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