McCann Health: Who will inherit your greatest wealth

Date: Apr 2018
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McCann Health have been enlisted to help push an organ donation drive in Brazil by likening organs such as the heart, kidney and eye to exquisite Faberge eggs.


Agency: McCann Health Brasil

Creative director: Bruno Abner Rebelo

Art directors: Thiago Silva and Daniel Machado

Designer: Marcelo Segovia

Copy-writers: Monica Tritone and Nando Franchim

Client service: Ricardo Takahashi

Planning director: Fernanda Galvão

Media planning: Adriano Botter and Allan Gomes

Illustration: Lightfarm Brasil

Client approval: Mohamed Parrini, Marga Acioli and Débora Elmo

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The Lost Ashes by TBWA\MCR

Added 19 September 2019
Agency: TBWA\MCR
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