Client: Mucinex
Date: Oct 2019
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Mucinex Kicked off its Halloween-themed TikTok challenge. To Promote its newest launch, Mucinex Nightshift, the brand partnered with the short-form video sharing app to create the #TooSickToBeSick Challenge. This is the first OTC brand to partner with TikTok.

The transformation-based challenge asks users to change from “Too Sick” (groggy, bundled up and zombified) to “So Sick” (sleek, glammed out and Halloween ready). They can pick a style from some of the brands creators or create their own. The challenge will run through November 2.


Reckitt Benckiser:

Elyse Altabet: Marketing Director Upper Respiratory

Adriana Madiedo: Equity Brand Manager | Mucinex, Delsym & Cepacol

Carolyn Nephew: Sr Performance Media Manager

McCann NY & McCann Health NY:

Co-Chief Creative Officer: Thomas Murphy

EVP, Executive Creative Director: Maru Kopelowicz

Associate Creative Director: Mikey Harmon

Associate Creative Director: Adam Koehler

Junior Copywriter: Emily Alek

Junior Art Director: Kristina Samsonova

SVP, Group Account Director: John Danbeck

VP, Account Director: Claire Hogan

Account Supervisor: Lauren Galasso Torres

Account Executive: Katie Hildebrandt

Assistant Account Executive: Alycia Washington

SVP, Group Strategy Director: Zulay Tomasiello

VP, Strategy Director: Elissa Aguirre

Music Producer: Dan Gross

Business Manager, Music: Jamie Jou

Associate Director, Project Management: Renata Bankowski

Project Manager: Kristin Macke