Mucinex: advert-body-1 by McCann Health & McCann NY
- Location:
Mucinex Kicked off its Halloween-themed TikTok challenge. To Promote its newest launch, Mucinex Nightshift, the brand partnered with the short-form video sharing app to create the #TooSickToBeSick Challenge. This is the first OTC brand to partner with TikTok.
The transformation-based challenge asks users to change from “Too Sick” (groggy, bundled up and zombified) to “So Sick” (sleek, glammed out and Halloween ready). They can pick a style from some of the brands creators or create their own. The challenge will run through November 2.
Credits
Reckitt Benckiser:
Elyse Altabet: Marketing Director Upper Respiratory
Adriana Madiedo: Equity Brand Manager | Mucinex, Delsym & Cepacol
Carolyn Nephew: Sr Performance Media Manager
McCann NY & McCann Health NY:
Co-Chief Creative Officer: Thomas Murphy
EVP, Executive Creative Director: Maru Kopelowicz
Associate Creative Director: Mikey Harmon
Associate Creative Director: Adam Koehler
Junior Copywriter: Emily Alek
Junior Art Director: Kristina Samsonova
SVP, Group Account Director: John Danbeck
VP, Account Director: Claire Hogan
Account Supervisor: Lauren Galasso Torres
Account Executive: Katie Hildebrandt
Assistant Account Executive: Alycia Washington
SVP, Group Strategy Director: Zulay Tomasiello
VP, Strategy Director: Elissa Aguirre
Music Producer: Dan Gross
Business Manager, Music: Jamie Jou
Associate Director, Project Management: Renata Bankowski
Project Manager: Kristin Macke
