ANGFA: advert-body-3 by McCann Health
- Location:
ANGFA, a Japanese health business, has created a book that can be washed by soap to help educate children in Cambodia about the benefits of using medicated soap.
The book is designed so that the storyline is only revealed when children wash the character’s hands with the soap. As the hands of the character are washed, the story appears in colour. The idea being that the children will start to learn that using germicidal soap can help prevent diseases, and give them a brighter future.
Credits
McCann Health Japan
Latest Projects
Explore all