Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar.
A £5m marketing campaign will communicate the changes to consumers and will include a 10-second and 30-second TVC alongside out of home advertising.
An extensive Coca-Cola zero sugar sampling campaign will see seven million cans sampled by the end of the year.
Executive Creative Director: Lee Tan
Creative Director: Mario Anchorena
Director: Maxim Blanco
Director of Photography: Christos Voudouris