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Coca-Cola: One Way or Another by McCann Europe

Client: Coca-Cola
Date: Aug 2018
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Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar.

A £5m marketing campaign will communicate the changes to consumers and will include a 10-second and 30-second TVC alongside out of home advertising.

An extensive Coca-Cola zero sugar sampling campaign will see seven million cans sampled by the end of the year.

Credits

Executive Creative Director: Lee Tan

Creative Director: Mario Anchorena

Production: Landia

Director: Maxim Blanco

Director of Photography: Christos Voudouris

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