Coca-Cola: advert-body-1 by McCann Europe

Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar.

A £5m marketing campaign will communicate the changes to consumers and will include a 10-second and 30-second TVC alongside out of home advertising.

An extensive Coca-Cola zero sugar sampling campaign will see seven million cans sampled by the end of the year.