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General Motors: No Way, Norway by McCann Detroit

Date: Feb 2021
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General Motors' (GM) Big Game ad stars Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. In the commercial, 'No Way, Norway', Kenan Thompson and Awkwafina join Ferrell on his journey to give Norwegians a piece of his mind.

It is an extension of GM's 'Everybody In' campaign, which launched in January, intended to excite a new generation of vehicle buyers and accelerate EV adoption while showcasing the company's Ultium battery platform. The spot features upcoming Ultium-powered electric vehicles, including the Cadillac Lyriq luxury SUV and the GMC Hummer EV supertruck.

Credits

Brand | GM

Deborah Wahl – Global Chief Marketing Officer

Megan Stooke – Director - Brand Experience, GM Global Brand Marketing

Heather E Stewart – General Director, Global Media and Marketing Services

Sarah Schrode – Branded Entertainment Manager

Danielle Yocum – Global Marketing Manager

Agency | McCann Detroit/McCann Worldgroup

Chuck Meehan – Chief Creative Officer

Brad Emmet – Chief Creative Officer

Michael Raso – Creative Director / AD

James Lemaitre – Creative Director / Writer

Grant Theron – GM Global Business Lead & Chief Executive Officer Commonwealth

Anne Feighan – Chief Strategy Officer

Michael Panley – SVP Group Account Director

Jason Dale – Account Director

Amanda Macielak – Account Supervisor

Jeff Beverly – EVP Global Director of Content

Adam Van Dyke – Senior Producer

Laurie Pyykonen – SVP, Director of Business Affairs

Julie Peterhans – Associate Director, Business Management

Stacy Swann – Associate Director, Business Affairs

Deb Silva – Business Manager

Cynthia Noyes - VP, Broadcast Traffic Manager

Production Company | Gifted Youth, LLC

Jake Szymanski – Director

Nick Jasenovec – Director - 2nd Unit

Josh Morse – Executive Producer

Casey Wooden – Head of Production

Stephan Mohammed – Producer

Kramer Morgenthau – Director of Photography

Editorial | Rock Paper Scissors

Adam Pertofsky – Editor

Shade Shariatzaheh – Executive Producer

Janae Abraham – Producer

Zoe Mougin – Editor

VFX / Finishing | Framestore

Dan Roberts – Executive Producer

Katie Buckley – Producer

Alex Thomas - Creative Director

Audio Mix & Sound Design | Lime

Rohan Young – Sound Design and Mix

Jeremy Nichols – Audio Assistant

Susie Boyajan - Executive Producer

Color | Company 3

Stefan Sonnefeld – Colorist

Blake Rice - Color Producer

Post Music | JSM

Joel Simon – CEO/CCO/Co-Composer

Jeff Fiorello – VP/Executive Producer

Norm Felker - Producer

Andrew Manning - Producer

Sharon Cha - Producer

Rebecca Riter - Co-Composer