Ameriprise Financial: Be Brilliant by McCann Detroit

Ameriprise Financial is ushering in 2019 with new advertisements that bring to life the personalized experience the firm and its approximately 10,000 financial advisors deliver to clients. The latest round of ads introduces the next chapter of the firm’s 'Be Brilliant' brand platform, which has evolved to appeal to the needs of a multigenerational audience.

The new iteration of the brand platform includes two, 30-second television spots that underscore the firm’s commitment to providing one-to-one advisor-client relationships, personalized advice, and solutions to help clients feel confident, connected and in control of their financial lives.

The new TV spots provide a snapshot of what investors can expect from working with Ameriprise. In 'Choices,' investors across different life stages answer the question, “What’s important to you?” Each investor also discusses why they chose Ameriprise, sharing reasons such as the firm “cares about my personal goals,” “gives comprehensive advice,” and “helps us feel confident.”

In 'Familiar Face,' Ameriprise asks investors, “How well does your financial advisor know you?” The spot emphasizes the strength of the Ameriprise advisor-client relationship, which is built on advisors caring about what’s important to clients, personalized advice based on clients’ goals, and trust. The spot ends by Ameriprise asserting, “To us, you are more than just another face in the crowd.”