Coca-Cola: CNY 2019 by McCann
- Location:
Coca-Cola China has forged itself a tradition for Chinese New Year in its clay doll characters but for 2019 the dolls are spreading a message that prosperity starts with family love.
Core to the campaign is a story told across TV, packaging, print, outdoor, digital and point of sale about the clay doll characters acting out gestures of family love, such as putting their hands together to form a heart shape.
A TV ad focuses on a playful pair of cousins causing mischief at a reunion dinner, while Coca-Cola launched the campaign officially back in January by lighting up the buildings on the coast of Qingdao. Images of the Coca-Cola Clay Dolls were cast on top of 53 buildings, using the building's lighting set up.
Credits
Coca-Cola Asia Pacific Account Head: Cia Hatzi
Coca-Cola Regional Executive Creative Director: Nora Manjit Executive Creative Director: Michael Li
Group Account Director: Felicia How Senior Account Manager: Sophie Zhu Account Executive: Eva Zhang Senior Art Director: Alair Qu Copywriter: Yitian Yang
Creative Planner: Jay Caplan Agency Producer: Alison Lin
TVC Production House: The Loft Films
TVC Post Production House: MPC Shanghai TVC Director: Pepe Puenzo
Packaging Design Production House: MPC Shanghai Partner: Alibaba Group
Media Agency: Dentsu Aegis Media Shanghai
