Agency: McCann
Client: Coca-Cola
Date: Jan 2019
Your Vote
Overall Rating
Opps, please vote again
3 votes

Coca-Cola China has forged itself a tradition for Chinese New Year in its clay doll characters but for 2019 the dolls are spreading a message that prosperity starts with family love.

Core to the campaign is a story told across TV, packaging, print, outdoor, digital and point of sale about the clay doll characters acting out gestures of family love, such as putting their hands together to form a heart shape.

A TV ad focuses on a playful pair of cousins causing mischief at a reunion dinner, while Coca-Cola launched the campaign officially back in January by lighting up the buildings on the coast of Qingdao. Images of the Coca-Cola Clay Dolls were cast on top of 53 buildings, using the building's lighting set up.


Coca-Cola Asia Pacific Account Head: Cia Hatzi

Coca-Cola Regional Executive Creative Director: Nora Manjit Executive Creative Director: Michael Li

Group Account Director: Felicia How Senior Account Manager: Sophie Zhu Account Executive: Eva Zhang Senior Art Director: Alair Qu Copywriter: Yitian Yang

Creative Planner: Jay Caplan Agency Producer: Alison Lin

TVC Production House: The Loft Films

TVC Post Production House: MPC Shanghai TVC Director: Pepe Puenzo

Packaging Design Production House: MPC Shanghai Partner: Alibaba Group

Media Agency: Dentsu Aegis Media Shanghai