Chick-fil-A: The Time Shop by McCann

Agency: McCann
Date: Dec 2019
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It’s the busiest time of the year for many people, and time to get everything done before the holidays is precious. That’s why Chick-fil-A has launched an initiative to help people give the gift of time.

The restaurant company has introduced campaign with a two-minute animated film, an online Time Shop, and a limited-time pop-up in New York City – all centered around creating space and gifting ‘Together Time’ at the holidays.

The campaign is fronted by an animated story introducing the magical world of The Time Shop. A girl tries to get her family to build a snowman with her, but they are all too busy. The girl, dejected, is led by two cats through a grandfather clock into an alternate world and a shop called the Time Shop. There she meets a man who shows her all the different elements of time – lost time, time that flies, and the most important, ‘Together Time’.

He gives her a certificate, which she takes back to her family and tells them about her journey. The family gathers around, listening intently and viewing the certificate. They all go out and start making a snowman together as the camera zooms in on the certificate, which says “1 hour to make the best snowman ever.”

The chicken chain is bolstering the message with a Time Shop website, where people can create and gift a custom Time Card to loved ones.

There will also be a free pop-up Time Shop experience in New York City, open in the SoHo neighborhood from 4-17 December (closed on Sundays, like all Chick-fil-A stores).

Credits

CHICK-FIL-A

Jon Bridges, Chief Marketing Officer

Joe Saracino, SVP, Brand Strategy, Advertising & Media

Ashley Callahan, Sr. Director, Integrated Creative

David Rowe, Principal Team Leader, Integrated Creative

Liz Griffith, Sr. Principal Team Leader, Integrated Creative

Dustin Britt, Director, Marketing Investment

Katie Joiner, Principal Team Leader, Integrated Creative

Kate Neyhart, Sr. Platform Lead, Innovation

Emily Randall, Team Leader, Integrated Creative

Chelsea Lee, Principal Team Leader, Public Relations

Nikki Long, Principal Creative Lead, Brand Strategy

Ross Grimes, Principal Team Leader, Marketing Investment

Beth Grant, Principal Team Leader, Integrated Creative

John Shackelford, Principal Team Leader, Brand Strategy

Rachel Geist, Counsel, Corporate Legal

Laura Reichert, Sr. Leader Administrator, Integrated Creative

Haley Shue, Sr. Project Coordinator, Integrated Creative

Allison Fortune, Project Lead, Restaurant Communications

Alexis Carter, Sr. Project Coordinator, Integrated Creative

Lynah Stone, Sr. Project Coordinator, Integrated Creative

Chelsea Owen, Sr. Project Specialist, In-House Creative Agency

Arlenis Almonte, Sr. Project Lead, Integrated Creative

Rich Cutter, Sr. Principal Team Leader, In-house Creative Agency

Alok Nath - Principal Team Leader, In-house Creative Agency

Natalie Watson, Principal Program Lead, Customer & Market Insights

Emily Thomson, Product Lead, Marketing Technology

Kelsey Moore, Sr. Team Leader, Customer Technology Solutions

Jason Cannon – Sr. Specialist, Menu & Packaging

Natalie Williams – Counsel, Corporate Legal

Kaitlyn White – Principal Team Leader, Customer Digital Experience

Jeri Sute, Sr. Director, Corporate Legal

Ashley Rondorf, Sr. Specialist, Food Safety & Restaurant Solutions

Bill Hightower, Director, Corporate Legal

Tyrone Dillard, Sr. Director, Real Estate

Brian Lindley, Executive Director, New Restaurant Growth

Brittany Seifert, Project Lead, CFA One Membership Int'l

Hannah Wagner, Project Lead, Operator Communications

Hannah Cataldo, Project Lead, Operator Communications

McCANN

Eric Silver, Chief Creative Officer, McCann North America

Devika Bulchandani, President, McCann New York

Sean Bryan, Co-Chief Creative Officer, McCann New York

Tom Murphy, Co-Chief Creative Officer, McCann New York

Veronica Bertran, Managing Director, McCann New York

Larry Platt, EVP Executive Creative Director, McCann New York

Danny Rodriguez, EVP Executive Creative Director, McCann New York

Geoff Bentz, Creative Director, McCann New York

Nic Howell, Creative Director, McCann New York

Dina Hovanessian, SVP Group Account Director, McCann New York

Michael Morettoni, Account Supervisor, McCann New York

Kathy Love, SVP Executive Integrated Producer, McCann New York

David Mashburn, Executive Design Director, McCann New York

Scott Kaplan - Copywriter

Chuck Tso - Art Director

Julia Yu, Junior Designer, McCann New York

Josh Race, Junior Copywriter, McCann New York

Luzdivina Ruiz, Junior Art Director, McCann New York

Lisa Huang, Account Director, McCann New York

Alex Thompson, Account Executive, McCann New York

Eric Johnson, SVP Executive Music Producer, Integrated Production, McCann New York

Dan Gross, Integrated Music Producer, McCann New York

Julianna Katrancha, SVP Group Strategy Director, McCann New York

Justin Luk, Strategy Director, McCann New York

Rachel Aronson, Social Strategist, McCann New York

Whitney Bryan, Communications Planning Director, McCann New York

MOMENTUM

Donnalyn Smith, President, North America, Momentum Worldwide

David Chamberlin, SVP, Executive Experience Director, North America, Momentum Worldwide

James Gavigan, VP, Director of Production, Momentum Worldwide

Cameron Templeton, Creative Director, Momentum Worldwide

Karyn Froseth, SVP Director of Client Service, Momentum Worldwide

Brandi Sutley, Account Director, Momentum Worldwide

Drew Maddox, Manager, Business Leadership, Momentum Worldwide

Madison Schumacher, Senior 3D Experience Designer, Momentum Worldwide

Muoi Le, Associate 3D Design Director, Momentum Worldwide

Marina Negrao, Senior Producer, Momentum Worldwide

Miranda Saucedo, Producer, Momentum Worldwide

Charles Hunter, Producer, Momentum Worldwide

Kimberly Martin, Live Events Coordinator, Momentum Worldwide

Donna Meredith, Senior Integrated Producer, Momentum Worldwide

Maddie Demas, Associate Integrated Producer, Momentum Worldwide

Darlene Lato, Compliance Manager, Momentum Worldwide

PSYOP

Marie Hyon, Director, Psyop

Justin Booth-Clibborn, Executive Producer, Psyop

Suzie Cimato, Senior Producer, Psyop

Simone Miller, Associate Producer, Psyop

Victorior Wanchana Intrasombat, Designer, Psyop

Pedro Lavin, Designer, Psyop

Samantha Ballardini, Designer, Psyop

Felipe Hansen, Designer, Psyop

Robin Joseph, Designer, Psyop

Andrew Serkin, Designer, Psyop

Dionisius Bangun, Designer, Psyop

Marie Hyon, Designer, Psyop

Ben Chan, Storyboard Artist, Psyop

Briana Franceschini, Lead Technical Director, Psyop

Pat Porter, Previz Artist, Psyop

Nick Dubois, Previz Artist, Psyop

Doug Litos, Previz Artist, Psyop

Eric Cunha, Modeler, Psyop

David Soto, Modeler, Psyop

Anne Yang, Modeler, Psyop

Ieva Callender, Modeler, Psyop

Briana Franceschini, Modeler, Psyop

Brian Kim, Modeler, Psyop

Chris Santoianni, Modeler, Psyop

Pedro Conti, Modeler, Psyop

Kevin Ferrara, Modeler, Psyop

Ryan Kirkwood, Modeler, Psyop

Casey Reuter, Modeler, Psyop

Krista Albert, Modeler, Psyop

Aldrich Torres, Additional Modeling, Psyop

Nitesh Nagda, Additional Modeling, Leonstudio, Basilic Fly

Ieva Callender, Look Dev/Lighter, Psyop

Briana Franceschini, Look Dev/Lighter, Psyop

Matthias Bauerle, Look Dev/Lighter, Psyop

Eric Cunha, Look Dev/Lighter, Psyop

Brian Kim, Look Dev/Lighter, Psyop

Thao Dan Nguyen Phan, Look Dev/Lighter, Psyop

Anne Yang, Look Dev/Lighter, Psyop

Kwan Au, Look Dev/Lighter, Psyop

Susie Hong, Look Dev/Lighter, Psyop

Pat Porter, Lead Animator, Psyop

Nick Dubois, 3D Animator, Psyop

Doug Litos, 3D Animator, Psyop

Zed Bennett, Lead Rigger, Psyop

Ohad Bracha, Rigger, Psyop

Daishi Takishima, Rigger, Psyop

Eric Cunha, Groom FX, Psyop

Ieva Callender, Groom FX, Psyop

Briana Franceschini, Groom FX, Psyop

Chris Santoianni, Groom FX, Psyop

Eban Byrne, VFX, Psyop

Jordan Harvey, Cloth/Hair Sim, Psyop

Scott Hubbard, Cloth/Hair Sim, Psyop

Daishi Takishima, Cloth/Hair Sim, Psyop

Matthias Bauerle, 2D Lead, Psyop

Aaron Baker, Compositor, Psyop

Matthias Bauerle, Compositor, Psyop

Herculano Fernandes, Compositor, Psyop

Manu Gaulot, Compositor, Psyop

Lane Jolly, Compositor, Psyop

Tingting Li, Compositor, Psyop

Carl Mok, Compositor, Psyop

Felipe Hansen, Matte Painter, Psyop

Pedro Lavin, Matte Painter, Psyop

Marie Hyon, Matte Painter, Psyop

Loren Christiansen, Editor, Psyop

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