Chick-fil-A: The Time Shop by McCann
- Location:
It’s the busiest time of the year for many people, and time to get everything done before the holidays is precious. That’s why Chick-fil-A has launched an initiative to help people give the gift of time.
The restaurant company has introduced campaign with a two-minute animated film, an online Time Shop, and a limited-time pop-up in New York City – all centered around creating space and gifting ‘Together Time’ at the holidays.
The campaign is fronted by an animated story introducing the magical world of The Time Shop. A girl tries to get her family to build a snowman with her, but they are all too busy. The girl, dejected, is led by two cats through a grandfather clock into an alternate world and a shop called the Time Shop. There she meets a man who shows her all the different elements of time – lost time, time that flies, and the most important, ‘Together Time’.
He gives her a certificate, which she takes back to her family and tells them about her journey. The family gathers around, listening intently and viewing the certificate. They all go out and start making a snowman together as the camera zooms in on the certificate, which says “1 hour to make the best snowman ever.”
The chicken chain is bolstering the message with a Time Shop website, where people can create and gift a custom Time Card to loved ones.
There will also be a free pop-up Time Shop experience in New York City, open in the SoHo neighborhood from 4-17 December (closed on Sundays, like all Chick-fil-A stores).
Credits
CHICK-FIL-A
Jon Bridges, Chief Marketing Officer
Joe Saracino, SVP, Brand Strategy, Advertising & Media
Ashley Callahan, Sr. Director, Integrated Creative
David Rowe, Principal Team Leader, Integrated Creative
Liz Griffith, Sr. Principal Team Leader, Integrated Creative
Dustin Britt, Director, Marketing Investment
Katie Joiner, Principal Team Leader, Integrated Creative
Kate Neyhart, Sr. Platform Lead, Innovation
Emily Randall, Team Leader, Integrated Creative
Chelsea Lee, Principal Team Leader, Public Relations
Nikki Long, Principal Creative Lead, Brand Strategy
Ross Grimes, Principal Team Leader, Marketing Investment
Beth Grant, Principal Team Leader, Integrated Creative
John Shackelford, Principal Team Leader, Brand Strategy
Rachel Geist, Counsel, Corporate Legal
Laura Reichert, Sr. Leader Administrator, Integrated Creative
Haley Shue, Sr. Project Coordinator, Integrated Creative
Allison Fortune, Project Lead, Restaurant Communications
Alexis Carter, Sr. Project Coordinator, Integrated Creative
Lynah Stone, Sr. Project Coordinator, Integrated Creative
Chelsea Owen, Sr. Project Specialist, In-House Creative Agency
Arlenis Almonte, Sr. Project Lead, Integrated Creative
Rich Cutter, Sr. Principal Team Leader, In-house Creative Agency
Alok Nath - Principal Team Leader, In-house Creative Agency
Natalie Watson, Principal Program Lead, Customer & Market Insights
Emily Thomson, Product Lead, Marketing Technology
Kelsey Moore, Sr. Team Leader, Customer Technology Solutions
Jason Cannon – Sr. Specialist, Menu & Packaging
Natalie Williams – Counsel, Corporate Legal
Kaitlyn White – Principal Team Leader, Customer Digital Experience
Jeri Sute, Sr. Director, Corporate Legal
Ashley Rondorf, Sr. Specialist, Food Safety & Restaurant Solutions
Bill Hightower, Director, Corporate Legal
Tyrone Dillard, Sr. Director, Real Estate
Brian Lindley, Executive Director, New Restaurant Growth
Brittany Seifert, Project Lead, CFA One Membership Int'l
Hannah Wagner, Project Lead, Operator Communications
Hannah Cataldo, Project Lead, Operator Communications
McCANN
Eric Silver, Chief Creative Officer, McCann North America
Devika Bulchandani, President, McCann New York
Sean Bryan, Co-Chief Creative Officer, McCann New York
Tom Murphy, Co-Chief Creative Officer, McCann New York
Veronica Bertran, Managing Director, McCann New York
Larry Platt, EVP Executive Creative Director, McCann New York
Danny Rodriguez, EVP Executive Creative Director, McCann New York
Geoff Bentz, Creative Director, McCann New York
Nic Howell, Creative Director, McCann New York
Dina Hovanessian, SVP Group Account Director, McCann New York
Michael Morettoni, Account Supervisor, McCann New York
Kathy Love, SVP Executive Integrated Producer, McCann New York
David Mashburn, Executive Design Director, McCann New York
Scott Kaplan - Copywriter
Chuck Tso - Art Director
Julia Yu, Junior Designer, McCann New York
Josh Race, Junior Copywriter, McCann New York
Luzdivina Ruiz, Junior Art Director, McCann New York
Lisa Huang, Account Director, McCann New York
Alex Thompson, Account Executive, McCann New York
Eric Johnson, SVP Executive Music Producer, Integrated Production, McCann New York
Dan Gross, Integrated Music Producer, McCann New York
Julianna Katrancha, SVP Group Strategy Director, McCann New York
Justin Luk, Strategy Director, McCann New York
Rachel Aronson, Social Strategist, McCann New York
Whitney Bryan, Communications Planning Director, McCann New York
MOMENTUM
Donnalyn Smith, President, North America, Momentum Worldwide
David Chamberlin, SVP, Executive Experience Director, North America, Momentum Worldwide
James Gavigan, VP, Director of Production, Momentum Worldwide
Cameron Templeton, Creative Director, Momentum Worldwide
Karyn Froseth, SVP Director of Client Service, Momentum Worldwide
Brandi Sutley, Account Director, Momentum Worldwide
Drew Maddox, Manager, Business Leadership, Momentum Worldwide
Madison Schumacher, Senior 3D Experience Designer, Momentum Worldwide
Muoi Le, Associate 3D Design Director, Momentum Worldwide
Marina Negrao, Senior Producer, Momentum Worldwide
Miranda Saucedo, Producer, Momentum Worldwide
Charles Hunter, Producer, Momentum Worldwide
Kimberly Martin, Live Events Coordinator, Momentum Worldwide
Donna Meredith, Senior Integrated Producer, Momentum Worldwide
Maddie Demas, Associate Integrated Producer, Momentum Worldwide
Darlene Lato, Compliance Manager, Momentum Worldwide
PSYOP
Marie Hyon, Director, Psyop
Justin Booth-Clibborn, Executive Producer, Psyop
Suzie Cimato, Senior Producer, Psyop
Simone Miller, Associate Producer, Psyop
Victorior Wanchana Intrasombat, Designer, Psyop
Pedro Lavin, Designer, Psyop
Samantha Ballardini, Designer, Psyop
Felipe Hansen, Designer, Psyop
Robin Joseph, Designer, Psyop
Andrew Serkin, Designer, Psyop
Dionisius Bangun, Designer, Psyop
Marie Hyon, Designer, Psyop
Ben Chan, Storyboard Artist, Psyop
Briana Franceschini, Lead Technical Director, Psyop
Pat Porter, Previz Artist, Psyop
Nick Dubois, Previz Artist, Psyop
Doug Litos, Previz Artist, Psyop
Eric Cunha, Modeler, Psyop
David Soto, Modeler, Psyop
Anne Yang, Modeler, Psyop
Ieva Callender, Modeler, Psyop
Briana Franceschini, Modeler, Psyop
Brian Kim, Modeler, Psyop
Chris Santoianni, Modeler, Psyop
Pedro Conti, Modeler, Psyop
Kevin Ferrara, Modeler, Psyop
Ryan Kirkwood, Modeler, Psyop
Casey Reuter, Modeler, Psyop
Krista Albert, Modeler, Psyop
Aldrich Torres, Additional Modeling, Psyop
Nitesh Nagda, Additional Modeling, Leonstudio, Basilic Fly
Ieva Callender, Look Dev/Lighter, Psyop
Briana Franceschini, Look Dev/Lighter, Psyop
Matthias Bauerle, Look Dev/Lighter, Psyop
Eric Cunha, Look Dev/Lighter, Psyop
Brian Kim, Look Dev/Lighter, Psyop
Thao Dan Nguyen Phan, Look Dev/Lighter, Psyop
Anne Yang, Look Dev/Lighter, Psyop
Kwan Au, Look Dev/Lighter, Psyop
Susie Hong, Look Dev/Lighter, Psyop
Pat Porter, Lead Animator, Psyop
Nick Dubois, 3D Animator, Psyop
Doug Litos, 3D Animator, Psyop
Zed Bennett, Lead Rigger, Psyop
Ohad Bracha, Rigger, Psyop
Daishi Takishima, Rigger, Psyop
Eric Cunha, Groom FX, Psyop
Ieva Callender, Groom FX, Psyop
Briana Franceschini, Groom FX, Psyop
Chris Santoianni, Groom FX, Psyop
Eban Byrne, VFX, Psyop
Jordan Harvey, Cloth/Hair Sim, Psyop
Scott Hubbard, Cloth/Hair Sim, Psyop
Daishi Takishima, Cloth/Hair Sim, Psyop
Matthias Bauerle, 2D Lead, Psyop
Aaron Baker, Compositor, Psyop
Matthias Bauerle, Compositor, Psyop
Herculano Fernandes, Compositor, Psyop
Manu Gaulot, Compositor, Psyop
Lane Jolly, Compositor, Psyop
Tingting Li, Compositor, Psyop
Carl Mok, Compositor, Psyop
Felipe Hansen, Matte Painter, Psyop
Pedro Lavin, Matte Painter, Psyop
Marie Hyon, Matte Painter, Psyop
Loren Christiansen, Editor, Psyop
