Chevrolet: Holiday Ride by McCann
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Iconic American car manufacture Chevrolet, alongside ad agency McCann, has premiered a heartfelt holiday spot centered around love, redemption and restoration.
Based on true events, ‘Holiday Ride’ opens with some downbeat guitar chords as we see an older man try to get into the Christmas spirit by hanging up a wreath on his door. As he makes his way to his car garage, viewers see a dusty 1966 Chevy Impala, and as the main character sits inside it he if flooded with memories of his late wife.
Noticing that her Dad is feeling reflective, his daughter speaks to local mechanics to see if they are able to restore the classic car. They secretly get to work on the project and when the father is presented with the gleaming restored car he notes that it is the ‘best Christmas gift I could ever have'.
The 4-minute-long video was the product of three Academy Award winners: Tom Hooper, a famed director whose work includes The King’s Speech and The Danish Girl, composer Rachel Portman OBE and cinematographer by Claudio Miranda.
Credits
Steve Hill – VP, Chevrolet
Steve Majoros – VP, US Marketing, Chevrolet
Anthony Johnson – Chevrolet Cars & Crossovers Marketing Director
Todd Brown – Manager, Chevrolet Brand Strategy, Adjacencies, and Diversity
Jaclyn Vanderheyden – Assistant Manager, Chevrolet Brand Strategy, Adjacencies, Diversity, Malibu and Spark
Rachel Hutton – GM Legal
Erica Price – GM Legal
Commonwealth//McCann
Matt Canzano – Chief Creative Officer – Global Markets
Gary Pascoe – Chief Creative Officer – North America
Grant Theron – CEO, Commonwealth//McCann
Nick Allen – Creative Director
Annie Zack – Associate Creative Director
Miya Petrovic – Director, Creative Operations
Jeff Beverly – EVP, Global Director of Content
Paul Renusch – Director of Broadcast Production
Kelly Balagna – Executive Producer
Chris Ott – Freelance Producer
Julie Daniels – Group Account Director
Molly Fox – Account Director
Julie Peterhans – Associate Director – Business Management
Vanessa Smith – Senior Business Manager
Stacy Swann – Associate Director -Talent Affairs
Jennifer Hopkins – Talent Affairs Manager
Jeanette Foy – Associate Director, Global Legal Compliance
Tania Bennett – Legal Clearance Manager
