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Admiral: First Day by McCann Birmingham

Client: Admiral
Date: Feb 2016
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UK insurance specialist, Admiral, is introducing a new icon to the small screen to promote its insurance offering with a series of TV adverts featuring a brand-new Admiral character.

Admiral’s ‘looking out for you’ campaign introduces the new-look Admiral at the helm of the business and will run from 21 February 2016.

The first of three adverts launching this year sees the Admiral navigating an amusing first day at work that starts with her singing her way along the office corridors before meeting the team. This will be followed later in the year by two further adverts that will see the Admiral promote the brand’s well-known multi-car offering and home insurance products.


Creative Director: Jon Elsom

Art Director: Ken Sara

Copywriter: Charlie Harris

Additional Credits: Jon Marchant, Adam Gillott, Ben Bonner

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