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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Birds Eye: So, What's For Tea? by McCann

Agency: McCann
Client: Birds Eye
Date: Apr 2020
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Marking its first piece of work for Birds Eye, since it took over from incumbent Grey, McCann has revealed 'So, What's For Tea?'

Created to help families cope during the coronavirus outbreak, The campaign presents a series of 'life hacks' to entertain families, including colouring pages and a word search.

The hacks will be available through Birds Eye’s social media channels and website for families to download.