Beefeater Gin: The Spirit of London: Next Wave by McCann

Gin brand Beefeater has launched the next phase of its ‘The Spirit of London’ creative platform.

Devised by the brand’s new international creative agency partner McCann London, the campaign invites viewers to experience all the different facets that fuel the energy of London.

‘The Spirit of London: Next Wave’ is a lively snapshot of the city’s landmarks including Big Ben and Tower Bridge, as well as iconic areas such as Camden and Soho.