All England Lawn Tennis Club - The Wimbledon Championships: #JoinTheStory by McCann
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As the three-week countdown to Wimbledon 2019 begins, the All England Lawn Tennis Club (AELTC) has launched #JoinTheStory to demonstrate how sport and society are entwined.
The story of the Wimbledon Championships began back in 1877, a year after the game of lawn tennis was devised, making it the oldest tennis tournament in the world.
Over its 142 year history, it has not only seen many tense finals and sore losers but during this time, the world has experienced two world wars, five coronations and 24 prime ministers.
Created by McCann London, #JoinTheStory showcases Wimbledon moments throughout time that have shared the front page with some of the biggest stories of recent history and beyond, which demonstrates how sport and society have influenced each other throughout history.
AELTC has launched the campaign with a film called The Story Continues, which follows a selection of landmark headlines from Wimbledon and the global news archive.
Among the juxtapositions, Amelia Earhart was the first female aviator to fly solo across the Atlantic Ocean in the same year as Althea Gibson became the first black woman to win Wimbledon.
In the same year that Roger Federer redefined the way tennis is played, the Human Genome was documented, and in the same year that the first man landed on the moon, Billie Jean King lead the right for equality in tennis.
Such comparisons, portrayed across a backdrop of an orchestral cover of Oasis' ballad Live Forever, illustrates how feats of human endeavour that are newsworthy take place on and off the court.
There will be a mini-series produced by Livewire Sport that showcases five of the stories referenced in the trailer.
Credits
Client: Wimbledon
Brand & Manager: Harry Kerr
Head of Marketing and Commercial: James Ralley
Commercial & Media Director: Mick Desmond
Head of Communications, Content & Digital: Alexandra Willis
Creative Agency: McCann
Chief Creative Officers: Rob Doubal and Laurence Thomson
Creative Directors: Rob Webster and Alexei Berwitz
Senior Creatives: Matt Searle and Olly Wood
Business Director: Tommy Smith
Account Manager: Alice Lindsay
Project Director: Daniela Loccisano
Chief Strategy Officer: Theo Izzard-Brown
Planner: Emily Ellis
Executive Producer: Jonathan Davis
Agency Producer: Anna Cartwright
Head of Art: Dan Howarth
Designer: Matthew Thomas
Head of Business Affairs: Molly Strasser
Animation Studio: Blinkink
Director: Elliot Dear
Executive Producer: Bart Yates
Producer: Georgina Fillmore
Production Coordinator: Maryam Anibaba
Directory of Photography: Max Halstead
Art Director: Sean Hogan
Wardrobe: Zelda Sellars
Post-Production Comp Lead: Sean Martin
Compositor: Emre Samioğlu
Compositor: John Wilkinson
Compositor: Dan Ruiz
3D Lead: Quentin Vien
3D Team Member: Sandrine Gimenez
3D Team Member: Lisa George-Gilroy
3D Team Member: Sophie Blayrat
3D Team Member: Klaas-Harm de Boer
3D Team Member: Florent Rousseau
3D Team Member: Mark Ardisson
Matte Painter: Metin Gungor
Editor: Christina Conradi
Titles and Motion Graphics: Roland Lukacsi
Stock Source and Image Rights: Jody Winterbottom @ The Directors Studio
News Researcher and Writer: Rebekah Lucking
Audio
Sound Engineer: Jack Sedgwick @ Wave
Sound Producer: Beth Tomlin and Matt Wyatt
Music
Title: Live Forever
Composer: Noel Gallagher
Publisher: Sony/ATV Music Publishing Ltd
Artist/Arranger: Fred Ashworth
Master Recording Owner: Native Music Supervision Ltd
