Aldi: Teatime Takedown by McCann
- Location:
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon.
As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents restore that all-important family dinner time.
Introducing Teatime Takedown – a new online service created by McCann UK that enlists an elite squad of professional gamers, who parents can call upon to enter into their kid’s game and take them down, prompting them to put down their controllers and join the dinner table.
Credits
McCann UK
Rob Doubal – Co-President & Chief Creative Officer
Laurence Thomson - Co-President & Chief Creative Officer
Jamie Mietz – Executive Creative Director
Sanjiv Mistry – Executive Creative Director
William Cottam – Senior Creative
James Crosby – Senior Creative
Mike Oughton – Director of copy
Simon Buchanan – Managing Director
Graham Todd – Managing Partner
Jaclyn Kaminski – Business Director
Rohin Lalli – Senior Account Manager
Helen Brackley – Digital Account Director
Sophie Bratt – Digital Senior Project Manager
Daniela Loccisano – Project Director
Chloe Lockett – Project Manager
Jonathan Brown – Planning Director
Ipeknaz Erel – Junior Planner
Guy Beardsley – Group Media Director – Universal McCann
Helen Proctor – Media Account Manager – Universal McCann
Nishat Quayum – Digital Media Manager – Universal McCann
Craft:
Jonathan Davis – Exectutive Producer
Anna Cartwright - Producer
Tom Ayling - Producer
Blake Claridge - Film Director
Charlie Goodger - DoP
Liam White - Producer
Adrienne Connell - Art Buyer
John Martin - Photographer & Retoucher
Robbie Maynard - Studio Manager
Delare Taak - Artworker
Muhammad Qasim - Artworker
Helen Kawagama - Proof Reader
Post-Production (Creep London)
Claire Howse – Executive Producer
Hugo Vaughan-Hughes – Editor
Kevin Woo – VFX
Dan Moran – Colourist
Music & Sound
Craft Music Supervisor – Chris Graves
Composer – Nick Rice
Mix & Sound Design – String & Tins
Design
Dan Howarth - Head of Art
Dario Lofish - Senior Designer
Roland Williams - Senior designer
Aldi UK
David Hills - Group Buying Director
