Aldi: Like Brand - Sun Cream by McCann

Agency: McCann
Client: Aldi
Date: May 2019
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Aldi has revived its iconic 'Like Brands' campaign - only this time it will run in bursts, sandwiching top shows across ITV, Channel 4 and Sky.

Cheaper and cheekier than other supermarkets, Aldi is not afraid to showcase its low prices in comparison to other brands.

Launching in 2011, the quirky skits used non-actors from all walks of life to bring shopping down to the ground and capture the public imagination.

Now the campaign has returned once more to convince the nation that, despite lower prices, its products are as good as brand alternatives. And it's not holding back, going up against both brands, and the supermarkets that supply them.

Created by McCann, the funny ad compares Aldi's own brand sun lotion with 'Nivea sun lotion at Tesco which are applied to the knees by a sun lounger, and kill the two northern mosquitos who have mistakenly mistaken the joints for islands.

The burst will air across a variety of programmes, including Coronation Street, Britain's Got Talent and First Dates.


Agency: McCann UK

Media Planning & Buying: UM Manchester

ECD: Dave Price

CD: Neil Lancaster

Managing Director: Simon Buchanan

Senior Account Manager: Kim Cleaver

Director: Pinny Grylls

Production Company: Tomyboy Films

Production Company Producer: Glynis Murray & AmakaEjizu

Agency Producer: Amy Mayers

Sound Engineer: Parv Thind @ Wave

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