Aldi has revived its iconic 'Like Brands' campaign - only this time it will run in bursts, sandwiching top shows across ITV, Channel 4 and Sky.
Cheaper and cheekier than other supermarkets, Aldi is not afraid to showcase its low prices in comparison to other brands.
Launching in 2011, the quirky skits used non-actors from all walks of life to bring shopping down to the ground and capture the public imagination.
Now the campaign has returned once more to convince the nation that, despite lower prices, its products are as good as brand alternatives. And it's not holding back, going up against both brands, and the supermarkets that supply them.
Created by McCann, the funny ad compares Aldi's own brand sun lotion with 'Nivea sun lotion at Tesco which are applied to the knees by a sun lounger, and kill the two northern mosquitos who have mistakenly mistaken the joints for islands.
The burst will air across a variety of programmes, including Coronation Street, Britain's Got Talent and First Dates.
Agency: McCann UK
Media Planning & Buying: UM Manchester
ECD: Dave Price
CD: Neil Lancaster
Managing Director: Simon Buchanan
Senior Account Manager: Kim Cleaver
Director: Pinny Grylls
Production Company: Tomyboy Films
Production Company Producer: Glynis Murray & AmakaEjizu
Agency Producer: Amy Mayers
Sound Engineer: Parv Thind @ Wave