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The Commonwealth War Graves Commission: War Graves Week by M&C Saatchi

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The Commonwealth War Graves Commission (CWGC) is launching a campaign inviting people to find out about the individuals in their local area who died in the two World Wars. The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28th May).

To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in Great Britain and globally, the campaign centres on a new online tool, also created by M&C Saatchi, which enables people to search by postcode to discover those who lived in their area who died in the First and Second World Wars.

The service allows people to calculate the nearest casualty to their postcode, displaying it in Google Street View, creating an immediate, personal, local connection to the past.

Users can click through to learn more about the individuals, and download, print and display a commemorative tribute in their windows for War Graves Week.

Credits

M&C Saatchi

Matt Lee - Executive Creative Director

Will Bate and Curtis Brittles – Creative Team

Shaska Bain - Strategy

Jamie Roston – Account Handling

Caroline Stuart-Nicholls – Production

M&KE, M&C Saatchi’s creative technology team

Niall Wilson – M&KE

Luke Kowalski – M&KE

Tom Zaborowski – M&KE

Alan Clarkson - Senior Designer

M&C Saatchi World Services

Elizabeth Westwood - Media

Alan Clarkson - Senior Designer