The British Beauty Council: DTA UK Free Category part 2 by M&C Saatchi
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The British Beauty Council, the not-for-profit organisation founded to represent the voices, opinions and needs of the British beauty industry, has revealed a major new campaign to encourage people to return to salons and invest in beauty. The push was developed in partnership with creative agency M&C Saatchi.
In response to the impact of Covid-19 on the industry, with salons and beauty brands hit hard, 'Oh Hello Beauty' aims to reverse the decline, getting people booking to see a beauty professional, and buying beauty products online or in shops, by showing how beauty can help us feel our best and reminding people how amazing it is to get the professional touch.
With many people forced to do their own beauty treatments during lockdown, the campaign plays on the human insights we can all relate to about what happens when you take beauty treatments into your own hands, rather than going to the professionals.
Credits
M&C Saatchi - creative agency
Camila Gurgel and Ieva Paulina - creative team
Alan Clarkson - Designer
Ben Golik - Chief Creative Officer
Caroline Stuart-Nicholls - Integrated Producer
Matt Brazel - Senior Strategist
Alice Burrell - Business Director
Zenith - media agency
Tamara Dugard - Client Partner
Billy Beenham - Investment Manager
British Beauty Council
Millie Kendall - CEO
Diana Kennedy - Head of Partnerships & Engagement
Ruth Slater - Social Media & Events Executive
Katie Morrison - Client Partner
Brandstand Communications
Felicity Harris - Digital Director
