Lexus Australia has collaborated with James Patterson, the best-selling author of Kiss The Girls and Along Came A Spider, to create a campaign for its new LC 500 model.
The automotive brand enlisted Patterson to use his descriptive prose to craft and read a review of the new vehicle, which serves as a soundtrack to the new ad.
Lexus said the vehicle signals a new chapter for the brand as it evolves beyond a luxury automotive manufacturer to "a global luxury lifestyle brand.”
Executive Creative Director - Michael Canning
Creative Director - Sharon Edmondston
Creative Director - Misha McDonald
Post-Production House [Film] - Heckler
Post-Production House [Stills] - Cream