Lexus: The Lexus LC 500 by M&C Saatchi & Sydney

Client: Lexus
Date: Jul 2017
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Lexus Australia has collaborated with James Patterson, the best-selling author of Kiss The Girls and Along Came A Spider, to create a campaign for its new LC 500 model.

The automotive brand enlisted Patterson to use his descriptive prose to craft and read a review of the new vehicle, which serves as a soundtrack to the new ad.

Lexus said the vehicle signals a new chapter for the brand as it evolves beyond a luxury automotive manufacturer to "a global luxury lifestyle brand.”

Credits

Executive Creative Director - Michael Canning

Creative Director - Sharon Edmondston

Creative Director - Misha McDonald

Post-Production House [Film] - Heckler

Post-Production House [Stills] - Cream

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