Com Hem: Astronaut by M&C Saatchi Stockholm
M&C Saatchi Stockholm has created an unearthly new campaign for Com Hem, Sweden’s leading provider of TV and superfast broadband, after being appointed the lead agency for the brand earlier this year.
Com Hem (which translates as ‘Come Home’ in Swedish) has a superior product offering: Sweden’s fastest broadband and the country’s widest range of TV and Play services. To reflect this, M&C Saatchi Stockholm developed the concept “Come Home to more powerful entertainment.”
“Astronaut” is the first execution in a forthcoming series. The ad sees a young girl fulfilling her dreams of living as an astronaut. It is ultimately revealed that she is using a tablet in her home to experience space, powered by Com Hem’s leading entertainment products and services.
The strong imagery in the ad is accompanied perfectly by the late Lou Reed’s ‘Satellite of Love’, which compliments the heart-warming theme displayed throughout. The series will run across social, digital, out of home, cinema, TV, print and events throughout May 2016.
Senior Copywriter & Partner: Linda Elers
Additional Credits: Production Company: Acne
Director: Tobias Granstrom
Design: Dallas Stockholm
Music: Lou Reed