GambleAware: Bet Regret by M&C Saatchi Sport & Entertainment

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The ex-England goalkeeper, and safer gambling ambassador, David James has teamed up with GambleAware to help football fans overcome boredom, so they don't resort to making impulsive bets.

According to YouGov, over 25 million people in the UK support a Premier League or Championship club. However, the international break this October can leave supporters bored, leading them to make impetuous gambles that end in 'Bet Regret.'

Earlier this season, a survey conducted by the Football Supports Federation (FSA) and GambleAware revealed that only 10% of football fans felt their club was doing enough to encourage safer gambling.

GambleAware and the FSA and therefore collaborated on a 'Bet Regret' campaign, whereby the FSA will put out a series of 'Beat The Break Brain Busters' throughout the international break for fans to tackle.

To accompany the 'Bet Regret' launch, MCSaatchi has created an 'International Break' spot that sees James act as a football news presenter - however, there isn't actually any news.

Reporting live from 'International Break' James tells the viewer that he in fact doesn't have any news, as it's 'International Break.' Addressing the fact that it leads to boredom, James flicks through a number of bad hairstyle mistakes he has made because "when we're bored, we do things we regret."

As part of the campaign, supporting initiatives have been organised to help fans moderate their betting behaviours.

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