Client: Busch
Date: May 2019
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Busch Beer has become a drink of choice at weddings. The brand saw on social media that some of its biggest fans were making Busch a featured guest in their wedding celebrations — tagging pictures, making bouquets, and calling on the brand for sponsorship of their nuptials. After years of listening, this Wedding Season, Busch is answering the call.

Busch spokesperson, Busch Guy, has been officially ordained, and one lucky couple will have the opportunity for him to officiate their wedding this summer.

In addition to Busch Guy as the master of ceremonies, the couple will receive a $25,000 wedding gift from Busch. With that gift, which is the average cost of a wedding in America, Busch is encouraging this couple to celebrate the things in life that really matter.

Couples-to-be in all 50 states are eligible to enter. Simply post on to Facebook, Twitter, or Instagram why you want to get married by Busch Guy using #BuschWeddings and #Contest by May 31.

Visit the dedicated webpage and follow the online instructions complete and submit an entry.

Busch has also created a Pinterest page specifically for the new campaign—Pinterest.com/OfficialBuschBeer. As the social platform for everything weddings, Busch will be pinning photos to its page throughout the summer, and fans can head to the page to enter the contest throughout the entry window.

Credits

Creative Agency: M&C Saatchi Sport & Entertainment NYC

Production Company: Bird Brain Productions