Nando's SA: advert-top-1 by M&C Saatchi SA
- Location:
In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa.
The campaign has been taken to the public by inviting all South Africans to sign onto rightmyname.co.za, a website where people can add their names to a database that will be made available for download on Human Rights Day, 21 March 2018. The list of names can then be used to update users’ computer dictionaries, so that nobody is made to feel like a mistake again.
Credits
Gordon Ray - executive creative director, Cape Town - M&C Saatchi Abel
Jake Johnstone, - advertising and media manager - Nando's Southern Africa
Doug Place - chief marketing officer - Nando's SA
Tom Kratz - copywriter
Jordan Tryon - copywriter
Tshegofatso Phethle - art director
Tannah Stroebel - account management
Mathew Walton - account management
Tammy Joy Fisher - traffic
Gavin Dale - digital designer
Elske Nel - digital designer
Robyn De Beer - digital producer
Cornel De Jager - social strategy
Nic Manson - videographer
The Media Shop - media agency
Maggie Pronto - media planner - The Media Shop
Native VML (JHB) - partner agency
Epic MSL Group - partner agency
