Royal Mail: Redirection by m&c saatchi
- Location:
Amid rising instances of identity theft The Royal Mail has issued a cautionary message to home movers reminding them to redirect their mail when packing up for good.
Conceived by M&C Saatchi, with Arena as media agency, the 30-second piece documents a couple getting nostalgic as they pack up their stuff – but highlights how they're failing to think about the mail they're leaving behind.
The creative seeks to raise awareness of one very important possession that is all too often neglected when moving house: people's identity.
Credits
Agency Team:
Joint Deputy Executive Creative Director – Matt Lee
Copy Writer: Tom Anderson
Art director: Will Towle
Producer – Estella Alvares
Account Director – Catherine Wagner Veary
Graduate Trainee – Jamie Roston
Outside of Agency:
Director – Tom Geens
Producer – Julia fetterman
Lighting Cameraman – Ben Meads
Editor – Matt Chodan, gorilla TV
Post Production – Lesley Queen/Katie Piller, Nice Biscuits
Audio Post Prod – James Saunders
Clients:
Heidi Kieran – Head of Consumer Marketing
Dale Hockins - Marketing Manager
