Picked For Christmas by M&C Saatchi
Whether you’re looking for the perfect ham, beautiful fresh cherries or seafood, Woolworths ‘Picked for Christmas’ campaign celebrates the passion of The Fresh Food People in picking only the best to bring your festive feasts to life.
The supermarkets’ Christmas TVC, is set at a ‘Woolworths Christmas’ fantastical garden cottage, reminiscent of Santa’s workshop. The advert highlights everything fresh and wonderful that Woolworths stores across Australia offer customers over the festive season.
Bringing the Christmas cheer, ‘Sleigh Ride’ by Leroy Anderson, provides the soundtrack to the fresh food people hard at work gathering the freshest produce and then baking and basting, testing and finessing a table full of tasty Christmas fare - just in time for Christmas.
Andrew Hicks - Chief Marketing Officer
Nick Chapman - Marketing Director - Brand
Caroline Squire - Head of Marketing Communications
Kerry Fitzgerald - Marketing Communications Planner
Samantha Smith - Marketing Communications Planner
Tom McFarlane - Creative Partner
Phil Leece - Creative Director
Peta McDowell – Creative Group Head
Julia Mahoney – Group Account Director
Lewis Harvey – Account Director
Rod James – Head of TV & Content
Production Company: The Sweet Shop
Director: Melanie Bridge
Music and Sound Design: Song Zu
Editing: The Editors
Post Production: Res