The Drum Awards Festival - Extended Deadline

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Date: Nov 2019
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Whether you’re looking for the perfect ham, beautiful fresh cherries or seafood, Woolworths ‘Picked for Christmas’ campaign celebrates the passion of The Fresh Food People in picking only the best to bring your festive feasts to life.

The supermarkets’ Christmas TVC, is set at a ‘Woolworths Christmas’ fantastical garden cottage, reminiscent of Santa’s workshop. The advert highlights everything fresh and wonderful that Woolworths stores across Australia offer customers over the festive season.

Bringing the Christmas cheer, ‘Sleigh Ride’ by Leroy Anderson, provides the soundtrack to the fresh food people hard at work gathering the freshest produce and then baking and basting, testing and finessing a table full of tasty Christmas fare - just in time for Christmas.




Andrew Hicks - Chief Marketing Officer

Nick Chapman - Marketing Director - Brand

Caroline Squire - Head of Marketing Communications

Kerry Fitzgerald - Marketing Communications Planner

Samantha Smith - Marketing Communications Planner

M&C Saatchi

Tom McFarlane - Creative Partner

Phil Leece - Creative Director

Peta McDowell – Creative Group Head

Julia Mahoney – Group Account Director

Lewis Harvey – Account Director

Rod James – Head of TV & Content


Production Company: The Sweet Shop

Director: Melanie Bridge

Music and Sound Design: Song Zu

Editing: The Editors

Post Production: Res