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NHS: Just by M&C Saatchi

Client: NHS
Date: Oct 2020
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NHS England and NHS Improvement and Public Health England are launching a campaign to encourage people who have spotted initial signs of cancer to visit their GP. The push was created in partnership with M&C Saatchi.

Covid-19 has dramatically changed the way that people access NHS services. A new survey conducted for NHS England has found that almost half (48%) of the public would delay or not seek medical advice. A fifth (22%) said this was because they did not want to burden the NHS. A similar proportion said that fear of getting coronavirus or passing it onto others was a major reason for not getting help.

Credits

NHS

Head of Campaigns & Social Media: Phil Bastable Senior Campaign Manager: Ben King

Campaign Manager: Brian Lobo

PHE

Head of Ageing Well Marketing: Eleanor Walsh Campaign Lead: Louise Brown

M&C Saatchi

Chief Creative Officer: Ben Golik

Senior Art Director: Tom Kennedy

Business Director: Angus Maclay

Account Management: Tabby Powell-Tuck, Siri Montague, Rory Gilbride

Strategy: Richard Storey, Matt Brazel

Production: Andy Thackery, Andy Williams

FILM

Production Company: Missing Link Films

Director: Narghi

Producer: Ben Link

Executive Producer: Heather Link

Production Manager: Portia Abatan

Director of Photography: Joel Honeywell

Production Designer: Bon Walsh

1st AD: Sam Powell

Hair and Makeup: Kate Benton

Wardrobe: Emma Lipop

Editor: Eve Ashwell @ The Assembly Rooms

Colourist: Matt Turner @ Absolute Post Music: Finger Music

Sound: 750mph

STILLS

Photographer: Craig Easton